As a recruiter, you always want to source the right talent without melodrama resumes. Recruiters/HRs are leveraging social media to tap into genuine potential recruits. Although social media recruiting has long been in practice, it is rarely used efficiently.
Social media is rich with data, it’s evident from the point that more than 1.5 billion people are actively using Facebook, Linkedin, Google and other professional platforms. This has unlocked new mediums for brands to access and engage with their customers, investors and employees. Below we will learn how social media could be used in recruitment efficiently.
Genuine candidates through social media and professional accounts
Apparently recruiters know that many candidates are maintaining multiple resumes for multiple jobs. However the truth is either one or all resume versions are genuine, which pushes the hiring manager to conduct reference checks before onboarding a candidate.
Since it is difficult to maintain asynchronous information across all the social and professional accounts like githubs, stackoverflow, facebook, google+, linkedin etc, these accounts could be leveraged and used as applications for any job.
Duplicate tracking through automation:
Recruiters face huge challenge addressing duplicate applications. There are many tools which help to track duplicate applications but are limited to duplicate tracking based on emails and phone number.
Social media and professional accounts have identifiers distinct to every user which can be used to determine duplicate applications. Data from social media can also be used to do cognitive duplicate tracking.
Access to extended social network of employees:
Employee referral is one of the winning strategies in recruitment. Hiring through referrals increases the chances of getting genuine and authentic recruits, and It also opens the door for tapping into passive candidates.
Everyone uses social media, hence it is inferred that employees of companies also use social media and have some connections. So any job posted by employees to their social profiles exposes the job to their connections, this attracts applications from within the connection.
As Social media and professional accounts are setting their impression in recruitment industry, there are few recruitment automation tools which have already started leveraging them. Companies are now abandoning traditional Application Tracking Systems and switching to modern day recruitment automation solutions for better outcomes.