“Usability rules the Web. Simply stated, if the customer can’t find a product, then he or she will not buy it.”
This line by Jakob Nielsen in the context of e-commerce explains everything. A derivation from that could be, if a product is not usable then the consequences reflect in its revenue. Companies have understood it and are now hiring more UX designers than ever before. Everyone should know, who are these UX Designers? What do they do? let us dive deep into their role.
Who is an User Experience Designer?
1. A person who understands the features of the product clearly.
2. A person who builds the flow for an user.
3. A person who understands user expectations and connects with the product’s offerings.
4. A person who never leaves users stranded.
5. A person who can present their work to other stakeholders.
Difference between UX Designer and UI Designer:
It’s the same difference between an Architect and an Interior designer. UX designers plan the smooth flow between interfaces whereas UI designers are more specialized personnels who build intuitive interfaces. However recruiters confuse between UX and UI and tend to set up a combo position named UI/UX designer.
What skills UX Designers should have?
1. Flowchart designing on paper, knowledge of any tool is bonus
2. Wireframing on paper, knowledge of any tool is bonus
3. Manageable Reasoning skills
4. Communication skills
5. A/B Testing skills
Who are the primary stakeholders of UX designers?
1. UI Designers
Who should interview UX Designers? Interview is primarily a discussion session to find whether the organization fits the candidate and vice versa.
1. Product Managers, they ensure that the UX designer is aligned with the product vision.
2. UX Designers, they ensure that the new UX designer understands the existing legacy.
3. UI designers and Engineers, they ensure whether they can liaison with the new UX designer.
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